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Search engine optimisation

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SEO Gloucestershire

Search engine optimisation can be an overwhelming subject dominated by constant change. You may have heard about GEO, AIO, SEO and any number of abbreviations that confuse and confound.

We're here to help. The good news is that by following a few simple rules and offering genuine, useful content to your customers, you can perform better on Google and get more of the right visitors.

Our approach:

Finding the right keywords (there's no point appearing first for a term no-one searches), and looking at what your competitors are doing

Get the basics right. A well-built, clear website making the best use of URLs, image tags and schema to explain what you do.

Looking after the user experience. A fast, simple website that performs well on mobiles, helps your visitors find what they need, and encourages content.

AI-friendly and human-friendly are not mutually exclusive. Provide genuine content framed around questions, and you'll get not only more AI visits but people who are more interested in what you offer.

Monitor. Keep track of what matters to you with regular reports on your website performance, and ongoing website updates.

 

How is your website performing now?

Get a free search engine review of your website including:

  • Competitor research
  • Search engine friendliness of your site
  • AI friendliness
  • Content suggestions
  • Review of Google tools: Google Search Console, Pagespeed Insights and Rich Results Test
  • Specific recommendations that you can apply

Email ben@bluelinemedia.co.uk  or fill out the form below: 

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FAQs

How much does SEO cost?

The cost varies depending on what you want to achieve. We offer a free SEO review to help you get started, and it's free for you to write content and apply simple practices to make your website work better. Our typical starting SEO service is £500 + VAT to optimise a current site, with options for ongoing services.

Another company said they could guarantee first position

While this may be possible, be wary of that kind of suggestion. The only way to guarantee a first position for any search term is to pay for Google Ads. It also depends on the search term, there is no point being number 1 for a term no-one searches.

How do I write content for SEO and AI agents?

The good news is you don't have to ignore human visitors to perform better on search engines and AI bots. Write genuinely useful content, update often, and use the phrases your potential customers use, for example writing headings as questions rather than statements.

How do I get listed in Google AI mode?

You can't guarantee this, but having useful questions and answers that match what people search will certainly help. If there is a particular question-based search you'd like to target, simply write the content that will help. You can also use schema to highlight this content to Google. But remember people are not just searching for the same phrases as you.

What SEO features should every website have?

Make sure your site has a sitemap and all pages can be found by Google. Register with Google Search Console to check. You can also optimise your site by making sure you're using the meta title and description, alt tags for images and links, and h1/h2 heading tags within a sensible hierarchy.

How do I get more keywords on my site?

Do not just stuff your pages with lists of keywords. This won't work and could even lead to your site being penalised. Instead, have a target set of keywords, and have each page focus on one particular term. If you want to talk about web design Cheltenham, use that term in the page URL, headings, etc. Having a single highly relevant page is much more effective than simply listing keywords.

 

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