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Blog > Create art in whatever you do

I've just listened to a great podcast interview with Seth Godin, the renowned marketing expert. One thing in particular that stood out for me was his comment about creating art in whatever you do.

Godin's definition of art is an act of generosity - giving something more in your work that isn't needed, like Apple creating nice little features and design within their products. It's not technically needed, but it adds a gift to the customer that turns what you're doing into art. And whatever you're doing, there's an opportunity to do it better, be more passionate, or go the extra mile - not because you have to, but because it adds something to your work, and gives you a purpose beyond just making money.