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Unique and dynamic Christmas-themed website

Gloucestershire Constabulary approached us about this unique web development project that was designed by marketing students of the University of Gloucestershire. As a means to raise awareness of alcohol issues and promote the responsible consumption of alcohol, the Constabulary wanted an advent calendar-themed website.

The site is dominated by a Christmas tree containing baubles for the 24 days of December, in the style of an advent calendar. The current day's bauble is automatically highlighted, with only today and two previous days clickable. Entrants can then answer a multiple choice question that highlights alcohol-related issues, and then view and print a voucher for a local business. The project was also supported by Cheltenham Borough Council, Gloucestershire County Council, Gloucestershire Fire & Rescue, NHS Glos, Cineworld, JD Wetherspoon, The Brewery shopping centre and drinks producer Diageo among others.

We developed a number of extra features, including a check that users are over 18 (automatically remembered for their next visit) and a dynamic calendar based on the current day. Google Analytics is integrated to provide statistics on the site visitors, and the site received 1700 unique visitors on the first day following promotion on local radio and support from local companies.

What we did

  • Bespoke design including Christmas tree graphic
  • Interactive, dynamic tree with bauble colour changing each day
  • Multiple choice quiz with printable vouchers
  • Dedicated hosting to cope with high number of visitors
"The project was entrusted to Cheltenham-based Bluelinemedia, who proved to be perfectly matched for the project. It was, of course, absolutely vital that the project did not fail after 18 months of planning and such a huge investment of time. From day one Bluelinemedia were focussed on helping to achieve the best outcomes and gave the project staff the support, advice and assistance that was needed to ensure the project was successful. We would have no hesitation in using Bluelinemedia again for similar future projects."
Inspector Paul Cruise, Gloucestershire Constabulary

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