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Online shop for local Gloucestershire retailer

The Cheeseworks is a well known independent shop in central Cheltenham, with an ethos opposite to that of supermarkets: a niche, high quality approach. But an online shop also needs to be slick, easy to use, and with familiar functions that take advantage of what the web can offer. Steven and Michelle wanted to a new developer to improve the design, increase search engine visitors and provide better value support.

Their new website combines the best of both worlds, taking advantage of our existing content management and e-commerce experience, but also adding a number of bespoke features.

Design was very important, with the existing Cheeseworks image of a traditional, artisan shop combined with the need for simplicity and speed for online shopping. We combined a rustic feel with modern elements, using muted earthy colours and bespoke artwork.

Search engine help included consultancy about how to develop the new site and get the most from Google Analytics. We also submitted the new sitemap to Google Webmaster and added a reference to the code to avoid duplication of www and non-www entries on Google. Most of all we provided advice at various stages, and our content management system allows Steven and Michelle to apply search engine content like meta tags and URLs themselves.

Bespoke elements included order information, an export option to allow Steven to adapt for his bookkeeping, specific delivery dates for orders, multiple calendars for delivery and collection, Interlink export for deliveries, postcode search and validation, discount codes, related products and gift boxes.

Like all our new websites, The Cheeseworks has a responsive design that automatically re-sizes for every screen, especially good for mobile users. We also created a custom mobile template for SagePay payment processing.

What we did

  • Bespoke responsive design
  • Postcode Anywhere & SagePay
  • Choose your own hamper tool
  • Export for Interlink couriers
  • Bespoke reporting, CMS and orders
  • SEO and Analytics consultancy
What I felt set them apart was their focus on the task at hand rather than trying to up sell. We were very happy with the first design they presented. I always found Ben and his team to be very helpful and willing to take the time to understand. Sales have increased based on the same period last year.
Steven & Michelle, Owners

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