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Blog > Professional Email Marketing

Email marketing is one of the most effective ways of communicating commercial or charitable messages to an online audience. Effectively it is sending promotional or informative emails to a group which may have interest in your product or service.

Many people consider email marketing as spam but this does not always have to be the case. A well planned, correctly targeted email marketing camapaign can be a great way of driving more traffic to your website. It is also far more effective than buying ads or posting messages on social networking sites as your message will end up in the inbox of your subscribers. Over 90% of internet users use email with around 57% of those doing so on a typical day, which is a very large audience.

Here at Bluelinemedia we use a fantastic email marketing tool called CampaignMonitor. This allows us and our clients to create successful emails that can be sent out to hundreds of even thousands of subscribers.

Email marketing is a fantastic asset to have when first launching your website but can also be used for news announcements, special offers and wishing everyone a merry Christmas. Please get in touch if you would like help with your next email marketing campaign.