Search engine optimisation 101

I recently stumbled across a document published by Google that describes how best to optimise sites for Google and other search engines. It is written from a novices point of view, but seems to summarise the basic concepts well. It also pretty much covers the starter SEO we apply for our clients and as such provides a useful explanation of what we will do for them.

You can find it here: http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf.