Skip navigation

We are still here! - Following government advice we are now working with most of our staff at home, but otherwise operating as normal. Please see our Contact page for more information on the best way to contact us during this time.

Blog > Web Marketing

Our web marketing blog offers tips, advice and opinion about search engine optimisation, email marketing and social media. If you want to copy our web marketing articles for your website, please link back to us.

Why you need to be on Google Maps (and how to do it)

Posted 1st November 2016 | Category: Web Marketing Blog

Google's new search layout puts paid adverts and Google Map listings above the full website list, so if you're not listed here you are missing out on business.

One step that is guaranteed to make your website better

Posted 31st October 2014 | Category: Web Marketing Blog

There's one step you can take today that will make your website look better, represent your business more effectively, and get results.

Content management puts you in charge of your website, and removes two fundamental barriers: money and time. If you can update your website for free, you never have to worry about the financial implications of making changes, so you'll do it more often.

6 ways every new website should be promoted

Posted 11th July 2013 | Category: Web Marketing Blog

So you've developed your beautiful, wonderfully written, engaging new website. Now what? You probably want people to find it, so follow these simple but essential steps.

Improve your website conversion in three easy steps

Posted 24th January 2013 | Category: Web Marketing Blog

If you're going to improve your website, start by deciding exactly what you want to improve, so you'll know when things are getting better. Be specific about what you want visitors to do on your website. For example, do you want them to spend longer on the whole website, or just on certain pages? Do you want more contact form submissions, or only those from certain prospects?

6 essential web tools for search engine optimisation

Posted 30th October 2012 | Category: Web Marketing Blog

We've used a lot of different tools to improve search engine ranking for our clients, but there are some that we rely on time and time again. In this quick list, we'll explain which services you should be using, what they do, and how to get the most out of them.

Does your online shop comply with regulations?

Posted 16th October 2012 | Category: Web Marketing Blog

If you're an online retailer selling goods or services, there are a number of things you should be doing on your website. A recent report from the Office of Fair Trading (OFT) found that 62 of 156 popular shopping websites were not fully complying with the appropriate regulations.

5 steps to pay-per-click (PPC) success

Posted 21st March 2012 | Category: Web Marketing Blog

So you've tried Google Adwords, written a few keywords and an advert, spent 50 or 100 or even 1000 and got nothing for it. Sound familiar? People often tell us Adwords doesn't work, but the harsh reality is you're probably doing it wrong.

Review your own SEO

Posted 12th January 2012 | Category: Web Marketing Blog

If you want to get more visitors from search engines but don't know where to start, we can help you find the opportunities for improvement. We also provide a free website review if you want us to do the work. This article will help you to make your website more relevant for search terms, increase links to your website, and improve the conversion of visitors to customers.

Link building strategy: 10 steps to get more links to your site

Posted 25th October 2011 | Category: Web Marketing Blog

If you want to appear higher on Google, Bing and Yahoo! for your search terms, you need to do more than just have relevant content. Search engines also take into account the number and quality of websites linking to yours as an indication of how useful your website is going to be to its users. Thankfully, link-building is fairly simple if you're willing to commit the time.

Try pay-per-click advertising for free

Posted 29th March 2011 | Category: Web Marketing Blog

If you've heard about "pay-per-click advertising" and are not sure how it can help your business, we can let you try it for free. As a validated member of Google's "Engage for Agencies" programme, we have 20 free vouchers worth 50 each to give away, and we'll even throw in our management time for free.