Blog > Web Marketing

Review your own SEO

Posted 12th January 2012 | Category: Web Marketing |

If you want to get more visitors from search engines but don't know where to start, we can help you find the opportunities for improvement. We also provide a free website review if you want us to do the work. This article will help you to make your website more relevant for search terms, increase links to your website, and improve the conversion of visitors to customers.

SEO (search engine optimisation) Review: Get the right search terms

When someone searches for your product or service online, your position is partly based on how that search term is used on your web pages. This is not just a case of including lots of search terms in every page, but making each page relevant for a particular search term or subject.

To get started, search Google for "site:www.yourdomain.com" and ask yourself: Read more...

Link building strategy: 10 steps to get more links to your site

Posted 25th October 2011 | Category: Web Marketing |

If you want to appear higher on Google, Bing and Yahoo! for your search terms, you need to do more than just have relevant content. Search engines also take into account the number and quality of websites linking to yours as an indication of how useful your website is going to be to its users. Thankfully, link-building is fairly simple if you're willing to commit the time.

1. Where are you now?

Use Open Site Explorer to find out your current 'domain authority'. This is a score out of 100 that gives a rough indication of your perceived quality against competitors sites. You should also be able to see the number of 'linking domains', which is the number of websites linking to yours as opposed to total individual links. It's this number that you want to increase, and by running the same search for your competitors you can get a goal. For example, if your best-performing competitor has 200 links and you only have 50, then you need to get at least 150 more (assuming the quality of those links is equivalent).

2. Set your link-building goals

Commit to spending regular time on your link-building and aim to generate say 20 links a month. As you submit more links you'll get a better idea of the time you need. Time can be quite varied as some websites will be easier to submit links to than others, and bear in mind that not all of your submissions will be successful. You should not add links too quickly as search engines will be suspicious about a sudden increase in links. Building at what would seem a natural rate is a better idea. Read more...

Try pay-per-click advertising for free

Posted 29th March 2011 | Category: Web Marketing |

If you've heard about "pay-per-click advertising" and are not sure how it can help your business, we can let you try it for free. As a validated member of Google's "Engage for Agencies" programme, we have 20 free vouchers worth £50 each to give away, and we'll even throw in our management time for free.

Pay-per-click advertising can be extremely effective because you control the budget and only pay for search terms that really work. You choose which search terms you want to target and set a bid to appear in Google's search results (the two or three ads at the top, or the right column of links).

The flip side of Google Adwords's ease and accessibility is that it's also very easy to spend money without results. With ten years of pay-per-click management behind us, we can help you identify the right keywords, write the best ads, and manage your account for the best possible results. Read more...

Professional Email Marketing

Posted 17th December 2010 | Category: Web Marketing |

Email marketing is one of the most effective ways of communicating commercial or charitable messages to an online audience. Effectively it is sending promotional or informative emails to a group which may have interest in your product or service.

Many people consider email marketing as spam but this does not always have to be the case. A well planned, correctly targeted email marketing camapaign can be a great way of driving more traffic to your website. It is also far more effective than buying ads or posting messages on social networking sites as your message will end up in the inbox of your subscribers. Over 90% of internet users use email with around 57% of those doing so on a typical day, which is a very large audience.

Here at Bluelinemedia we use a fantastic email marketing tool called CampaignMonitor. This allows us and our clients to create successful emails that can be sent out to hundreds of even thousands of subscribers. Read more...

Heatmap

Posted 8th December 2010 | Category: Web Marketing |

In the constant strive to obtain as much data about the users who visit your site you may consider using a Heatmap on your website/app.

Heatmaps are graphical representations of where users are clicking on your website. Each time a user clicks anywhere on your website this click is recorded. When the Heatmap is viewed this click will appear on a semi-transparent overlay of your website represented by a colour. The colours identify how many clicks have been in a specific area of the website. The colours are usually scaled from blue through to green, then yellow and finally red. Blue being the low end of the scale where there have been a minimal amount of clicks and red being at the top end where a high concentration of clicks has occurred. As you have probably guessed the term Heatmap is due to blue representing cold as not many clicks and red as hot due to many clicks.

Heatmaps can be a very useful tool in monitoring how users are navigating your website and what they find interesting. They can show you what areas of your website are most popular and whether users are interacting with any features you have on your website. Read more...