Blog > Web Marketing

Improve your website conversion in three easy steps

Posted 24th January 2013 | Category: Web Marketing |

If you're going to improve your website, start by deciding exactly what you want to improve, so you'll know when things are getting better. Be specific about what you want visitors to do on your website. For example, do you want them to spend longer on the whole website, or just on certain pages? Do you want more contact form submissions, or only those from certain prospects?

Whatever you decide, track it for a few months before you make any changes so you've got something to compare.

Get the basics right

You may get the greatest change by looking at the basics of your website. Before you worry about USPs and calls to action, try a user video service like www.whatusersdo.com to see how people encounter your website for the first time. You can set a simple task and watch a video of a user's screen with their commentary as they try to complete it. If you know your website well, you may be surprised by what confuses an average user. Read more...

6 essential web tools for search engine optimisation

Posted 30th October 2012 | Category: Web Marketing |

We've used a lot of different tools to improve search engine ranking for our clients, but there are some that we rely on time and time again. In this quick list, we'll explain which services you should be using, what they do, and how to get the most out of them.

1. Know your search terms - Google Adwords

You probably have an idea of which search terms you'd like your website to appear higher for, but how do you know if people are really using them? It's better to have a decent first page listing for a popular search term than be number 1 for a search term no-one actually uses.

Although Google Adwords is a paid advertising tool, it has the added bonus of telling you how many times the search terms of your choice have actually been used. This comes from the number of "impressions" that each keyword shows in your Adwords account. Start with a broad list of possibilities, be very specific in the keywords you choose, and run a small budget on Google Adwords to find your best search terms. Read more...

Does your online shop comply with regulations?

Posted 16th October 2012 | Category: Web Marketing |

If you're an online retailer selling goods or services, there are a number of things you should be doing on your website. A recent report from the Office of Fair Trading (OFT) found that 62 of 156 popular shopping websites were not fully complying with the appropriate regulations.

Websites selling goods or services are subject to E-Commerce Regulations and Distance Selling Regulations. If you manage an online shop, here are five tips from the OFT on ensuring compliance:

1. Include a full geographic address if payment is made in advance
2. Provide an email address for customer queries (not just a contact form)
3. State any compulsory charges before the checkout
4. Clearly explain customers' rights if they want to cancel
5. Provide a full refund and refund of delivery costs if things go wrong

The OFT has also launched a new website providing more detailed information about online retail compliance, including an interactive flow chart to tell you what your business needs to do. Read more...

5 steps to pay-per-click (PPC) success

Posted 21st March 2012 | Category: Web Marketing |

So you've tried Google Adwords, written a few keywords and an advert, spent £50 or £100 or even £1000 and got nothing for it. Sound familiar? People often tell us Adwords doesn't work, but the harsh reality is you're probably doing it wrong.

Managed right, pay-per-click advertising is the perfect form of marketing because it appears at exactly the time your potential customer is looking for your service, and you only pay when someone looks at your website. The problem with Google Adwords is it's just too easy to use, and too easy to get wrong, but with these 5 simple pay-per-click tips you can make it work for almost any business.

1. Check the real search terms

Google does not just show your adverts to people putting the exact keywords you specify. It will also show it to people using words that have a similar meaning, or sentences that include the keyword within a different context. For example you might be advertising web design services and paying for people who are searching for web design jobs. Read more...

Review your own SEO

Posted 12th January 2012 | Category: Web Marketing |

If you want to get more visitors from search engines but don't know where to start, we can help you find the opportunities for improvement. We also provide a free website review if you want us to do the work. This article will help you to make your website more relevant for search terms, increase links to your website, and improve the conversion of visitors to customers.

SEO (search engine optimisation) Review: Get the right search terms

When someone searches for your product or service online, your position is partly based on how that search term is used on your web pages. This is not just a case of including lots of search terms in every page, but making each page relevant for a particular search term or subject.

To get started, search Google for "site:www.yourdomain.com" and ask yourself: Read more...