How we work
At Bluelinemedia we know how to get the most from the internet, and we know how to inform and guide potential customers to achieve your business goals. We also understand that we will never know your business and your customers as well as you do.
Our websites are successful because we manage our projects very closely, and because we stay in close contact with you throughout development. Here’s how.
Understanding your needs
"Blueline seem to understand customer requirements better than most providers in this sector and we are very pleased with the quality of their work."
Vision Group
From the first time we speak to you, our goal is to find out more about your company and why you might need our help. This means reviewing your existing website if you have one, researching competitors and other websites in your industry, and generally building a picture of what you might need.
Before providing a proposal, we like to ask you more about your current situation – who your customers are, why you want a new website, any current problems you have and your specific goals for the project. This allows us to make suggestions and offer guidance on how you might achieve your needs, and then to produce a tailored proposal of services.
The proposal also sets a benchmark for the project, providing broad aims for the website and allowing us to assess its success in the future.
Planning your project
When you decide to use our services, you will be assigned a project manager to look after your project throughout development. At this point we will go through the stages of the project in more detail, so you know what will happen and what we need from you. We will also confirm the project schedule.
Your project manager will meet you to discuss the precise requirements of your website, covering the issues that we know will come up (such as navigation and design), as well as anything specific to your project. The resulting specifications allow us to define the project and help reduce any unforeseen issues that might occur during development, so your website is completed more quickly.
If your project involves design, you will also meet with a designer who will ask about your brand values and design ideas, which will help us to produce the best branding and website design for your project.
Open development
"Your reliability and speed is first class, and we were up and running more quickly than I expected."
While thorough preparation before a project will help things run more smoothly, we still make allowances for the inevitable changes and adjustments as the site is developed. We know that once you see designs and a live website, you will see the project differently and come up with more ideas and changes.
Design concepts will be provided at each key stage of development, so we can be sure we’re always going in the right direction. You’ll also get a link to your live working site at the earliest opportunity. This allows you and any other parties to use the live site, get a better idea of what works and what doesn’t, and provide feedback for us to implement.
We also use internal systems to help your project run more smoothly, with every Bluelinemedia member of staff having access to our internal project management tool. This means everyone can provide information about your project, seeing at a glance the progress of the website and details of the various aspects of development.
Testing and launching your website
Once the site is finished, we will use the original requirements document (incorporating any tweaks during development) to confirm that everything is complete. We set and test our own stringent in-house standards for web coding, and in particular compliance of accessibility guidelines. Throughout development, we will be asking for your feedback, including that of any specific user groups you want to be involved.
We provide on-site training for any back office tools that we have developed within your project, for example use of our online content management tool.
Supporting your development
"You are always contactable and thoroughly reliable. I have no hesitation in recommending your service."
AirSP
Much of our work comes from our existing clients, and we value our long-term relationships very highly. After the completion of your website we will conduct a detailed review, not only into how we have met your original goals, but also to assess our own service. If you’ve asked for search engine optimisation, we record ‘before and after’ results to assess the effect of our work.
We remain available for ongoing changes and development, and are very proud of the flexibility and scalability of our websites. Our unique content management tool BlueEdit also allows you to maintain your own site, updating content and even creating new pages.
To find out why, please get in touch.
