Email marketing
We design and develop HTML templates and recommend Campaign Monitor for subscriber management and reporting. You get rich, visual emails that look good across different email applications, as well as direct control over your subscribers and reports. View our email examples.
Email design
We work from a number of HTML templates that have already been tested across email applications and spam filters. This means your email will get through to your recipients and look the way it should. All the email traffic goes through third party servers and won't affect your hosting or internal emails. Your email also includes a plain text and web-based version to make sure anyone can view it. Once we've created your HTML template, you can write and send future campaigns yourself.
Subscriber management
Campaign Monitor lets you import and manage your subscribers, and automatically updates your lists with recipients who unsubscribe or whose email address bounces. They are strict on using permission-only email addresses, so their servers are not blocked by any spam filters. You can also integrate with your website to provide an instant sign-up form and branded pages throughout the process of signing up and unsubscribing, as well as an optional 'double opt-in' which lets your subscribers verify their email address.
Campaign reports
Instant, visual reports online give you a simple but comprehensive overview of how your campaign has performed. You can see when recipients have opened your email, how many have clicked through to your website and even which email applications are being used. Plus what individual recipients have done, including when they opened the email and exactly what links they visited.
Prices for email marketing
We will set up an account with Campaign Monitor in your name, so you pay their cost price - currently $5 (USD) per campaign send plus 1¢ per recipient. Our standard price is £300 + VAT, which includes creating an HTML email from a Campaign Monitor template, setting up your account and allowing you to write and send future emails yourself. We can also provide email marketing with other providers similar to Campaign Monitor, although this may affect the price. Find out more about Campaign Monitor.
Email examples (click to view full size)
Central School of Ballet
Central School of Ballet asked us to send this HTML email designed by Joe Swift at Windpower.
We developed the email, tested across spam filters and email applications, imported subscribers and provided reports with Campaign Monitor. View full size.
Jaafar Designs
Jaafar Designs wanted to send a regular email to spotlight their individual tile ranges.
We developed and tested an HTML email, and enabled online editing so Jaafar can now write and send all their own emails. View full size.
GuestList
GuestList is our own pay-monthly software, and we send a regular email with updates on the service.
We adapted an HTML template from Campaign Monitor, integrated with our website sign-up form, and can view campaign reports. View full size.
Wines of Germany
Wines of Germany represents German producers in the UK.
We created an HTML email using a design from Howdy Pardners, and provided all the necessary files for our client to send themselves. View full size.
New College Worcester
New College Worcester wanted to promote their seminar on supporting visually-impaired students.
We imported their subscriber list, created the simple HTML email from scratch, and managed the send. View full size.
Bluelinemedia Recruitment Software
This internal email was used to promote our specialist recruitment software service.
We used a Campaign Monitor template and adapted the design to match our branding. View full size.
