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5 steps to pay-per-click (PPC) success

Posted 21st March 2012 | Category: Web Marketing |

So you've tried Google Adwords, written a few keywords and an advert, spent £50 or £100 or even £1000 and got nothing for it. Sound familiar? People often tell us Adwords doesn't work, but the harsh reality is you're probably doing it wrong.

Managed right, pay-per-click advertising is the perfect form of marketing because it appears at exactly the time your potential customer is looking for your service, and you only pay when someone looks at your website. The problem with Google Adwords is it's just too easy to use, and too easy to get wrong, but with these 5 simple pay-per-click tips you can make it work for almost any business.

1. Check the real search terms

Google does not just show your adverts to people putting the exact keywords you specify. It will also show it to people using words that have a similar meaning, or sentences that include the keyword within a different context. For example you might be advertising web design services and paying for people who are searching for web design jobs. Read more...

PHP Cookies Crumble

Posted 9th March 2012 | Category: Web Development |

We have recently updated our security and user log in code which meant updating a few pieces of cookie related PHP. In doing so, we came across a couple of minor anamolies that would have saved us a lot of time and frustration if we had been aware of them.

#1 - setcookie vs session_set_cookie_params parameter differences

The two function calls defined below on first glance appear very similar indeed. In fact if you ignore the first two parameters of the setcookie function they seem to all intents and purposes to be pretty much identical.

void session_set_cookie_params ( int $lifetime [, string $path [, string $domain [, bool $secure = false [, bool $httponly = false ]]]] ) Read more...