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Posted 25th October 2011 | Category: Web Marketing |
If you want to appear higher on Google, Bing and Yahoo! for your search terms, you need to do more than just have relevant content. Search engines also take into account the number and quality of websites linking to yours as an indication of how useful your website is going to be to its users. Thankfully, link-building is fairly simple if you're willing to commit the time.
1. Where are you now?
Use Open Site Explorer to find out your current 'domain authority'. This is a score out of 100 that gives a rough indication of your perceived quality against competitors sites. You should also be able to see the number of 'linking domains', which is the number of websites linking to yours as opposed to total individual links. It's this number that you want to increase, and by running the same search for your competitors you can get a goal. For example, if your best-performing competitor has 200 links and you only have 50, then you need to get at least 150 more (assuming the quality of those links is equivalent).
2. Set your link-building goals
Commit to spending regular time on your link-building and aim to generate say 20 links a month. As you submit more links you'll get a better idea of the time you need. Time can be quite varied as some websites will be easier to submit links to than others, and bear in mind that not all of your submissions will be successful. You should not add links too quickly as search engines will be suspicious about a sudden increase in links. Building at what would seem a natural rate is a better idea. Read more...