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Try pay-per-click advertising for free

Calendar Posted 29th March 2011 | Category: Web Marketing | Feed Icon


If you've heard about "pay-per-click advertising" and are not sure how it can help your business, we can let you try it for free. As a validated member of Google's "Engage for Agencies" programme, we have 20 free vouchers worth £50 each to give away, and we'll even throw in our management time for free.

Pay-per-click advertising can be extremely effective because you control the budget and only pay for search terms that really work. You choose which search terms you want to target and set a bid to appear in Google's search results (the two or three ads at the top, or the right column of links).

The flip side of Google Adwords's ease and accessibility is that it's also very easy to spend money without results. With ten years of pay-per-click management behind us, we can help you identify the right keywords, write the best ads, and manage your account for the best possible results. Read more...

Why we don't do free design concepts

Calendar Posted 8th March 2011 | Category: Web Design | Feed Icon


Occasionally we're asked to provide a free design concept as part of our proposal for web development. There are a few reasons why we say no.

They cost us money

Of course one of the factors is the cost to us. We expect to spend money on marketing and spend time on sales meetings and proposals, and we wouldn't expect anyone to choose us without this effort. However, free design concepts cost us disproportionate time that we don't believe helps you to judge our ability, and we'd prefer to spend this time working with existing clients.

They cost you money

Ultimately the cost of free design concepts is passed to you, the client. If an agency provides free concepts for every potential project and wins say one out of every five sales, then that one client will effectively pay the cost of all five concepts. This kind of approach to sales tends to favour large and expensive agencies who can afford to spend time on free concepts because they charge more. We'd rather charge for the work you want, not the work that's turned down. Read more...

Replacing desktop software with online alternatives

Calendar Posted 4th March 2011 | Category: Web Development | Feed Icon


Using the Internet as a place to develop and use online software is becoming increasingly common, and with advancements in both server hardware and online languages such as HTML, CSS, Javascript and PHP it's now possible to completely replace a range of traditional desktop applications with online alternatives.

While the initial switch from a desktop application to an online application might seem like a big jump there are some key advantages to consider when making the switch.


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